The Brigade Watch Company: More Than Timekeeping

Logbook Entry #1: April 9th, 2025

As veterans and former military ourselves, the mission at Brigade runs deeper than just crafting timepieces. Our motivations comes from the support of our brothers and sisters in the military, law enforcement, and first responder communities. We were founded on the simple principle to provide them with exceptional, historically inspired watches built to last.

We understand the immediate recognition of classic designs – the iconic silhouette of the 4-digit Milsubs and the distinguished spirit of the 6B/159 pilot watches resonate with a shared heritage. But for us, it's about more than just replicating the past. It's about reigniting the profound experience of wearing a watch from horology's golden age – a time when craftsmanship and reliability were paramount, much like the values you embody every day.

We see and deeply appreciate the overwhelming majority of you who instantly grasp our purpose. You understand that we're not simply chasing trends, but rather seeking to connect with a legacy. For those who might only glance at an image, we invite you to look closer, to feel the intention behind every detail.

Unlike generations past, we didn't have the opportunity to acquire these legendary mechanical watches at a time when they were more accessible. But this reality has fueled our passion, not our frustration.

Witnessing the recent turbulence in the watch market – the artificial inflation and the rise of exclusivity – has only strengthened our resolve. We believe in integrity and accessibility, not inflated prices driven by fleeting trends.

That's why Brigade was born. We were driven by a desire to rebuild classic watches, imbued with the military history, but forged with modern innovation. Imagine the timeless appeal of a vintage Milsub, now enhanced with contemporary materials offering superior durability and comfort. We're not just recreating history; we're evolving it, ensuring these iconic designs can be experienced with the reliability demanded by today's heroes.

And to be clear, our focus remains steadfast: we build for those who dedicate their lives to serving others. Brigade is a community built on shared experience and mutual respect. We're not interested in fleeting trends or catering to those driven by status. Our watches are a testament to the bonds we share – the challenges overcome, the sacrifices made, and the unwavering commitment to a higher calling.

This isn't just about telling time; it's about carrying a piece of history, a symbol of shared values, and a reminder of the enduring spirit of service on your wrist. If the big "Luxury" brands have abandoned you too like they did to us, then Join the Brigade – a brotherhood built on heritage, integrity, and unwavering dedication.